The MENA B2B market is projected to hit USD 110 billion by 2028, growing at 19% CAGR — faster than any other region on earth. Three forces will define this growth.
1. Digital marketplaces replace fragmented sourcing
Manual sourcing via directories, trade shows and personal networks is being replaced by unified platforms. Sellchase is already the marketplace of choice for thousands of businesses — and we are just getting started.
2. AI-powered product discovery
Forget scrolling through endless catalogs. The next generation of B2B search uses semantic understanding, image recognition and supplier-behaviour signals to surface the right match in seconds. We are rolling out our own AI search in Q3.
3. Cross-border logistics at domestic speed
A shipment from Riyadh to Dubai used to take 10 days and three carriers. Today it takes 48 hours with a single Sellchase booking. By 2028, the whole GCC will feel like one domestic market.
How to prepare your business
- Digitise your product catalog with rich specs and multimedia.
- Accept multi-currency and multi-gateway payments.
- Integrate your inventory with a cloud-based ERP.
- Get verified on the marketplaces your target customers use.
The businesses that act now will own the next decade of MENA B2B. Make sure yours is one of them.
